The Doorway Group

Aussie SMEs are stepping up to the plate in the riveting world of small business social media. With 93.0% of Australians actively online (ACMA, 2023), understanding social media in small businesses isn’t just advantageous; it’s fundamental. In fact, there are now over 23.5 million Australians online, and the market for online consumers is anticipated to be fully saturated by 2025.

Here’s how you can hitch a ride on this digital wave:

Spotlight on the Hero

Just as David did not underestimate his ability to defeat Goliath, you should recognise your potential to make meaningful changes in the digital business battlefield.

By understanding your audience’s online behaviours, interests, and needs, you’re not only shaping your choice of platform and forming your personas but also laying the foundation for your small business’s heroic narrative.

In this context, ‘knowing thy customer’ isn’t just your sling; it’s your power to become the hero in small business digital media’s challenging yet rewarding arena.

Aiming the Stone

Clearly define your short-term and long-term goals. Are we talking about a 25% surge in Instagram followers or fostering an engaged community with a 30% higher engagement rate?

Perhaps it is as simple as taking a deep breath and doing that video! Set tangible, measurable goals. After all, you can’t hit a target if you don’t know what it is.

The Sling’s Swing

With your audience in sight and goals in mind, it’s time to swing your content strategy into action.

Create engaging, personalised content that speaks to your audience and sings to them. And remember, every post is an opportunity to add value and deepen trust.

Connecting with the Crowd

Personalisation is the winning trick in this digital era. Salesforce (2023) suggests that personalised interactions influence 52% of buying decisions. 

So, strike up conversations, respond to comments, and treat every interaction as a chance to build stronger relationships.

The Crowd’s Roar

Here’s where the rubber meets the road – monitoring performance. Use social media analytics tools to check if the crowd’s roar matches your goals.

Are you gaining followers, driving engagement, and boosting conversions? Let these insights illuminate your path because they are going to form the bones of your next campaign!

The Victory Dance

But the fight doesn’t end here. It’s a dance – a constant shuffle between trying new content types and promotional strategies and testing what works best. Those insights you glean from analysing your crowd’s roar? This is where we use those to create the steps.

Adapting is key in the shifting sands of digital media for small businesses.

 The Triumphant Return

Keep the victory alive through continuous learning.  Stay updated, stay relevant, and your small business will stay ahead.

In this digital marathon, every small business has the potential to be a swift-footed Achilles. Understanding social media in small businesses isn’t a cryptic puzzle; it’s an open field of opportunities waiting for you to sprint through. 

The surprise is business owners’ satisfaction and enjoyment when truly connecting with their business and other people through social media.

Interested in boosting your marketing or learning more about how to amplify your Digital Media efforts? Check out the Digital Solutions Program, based in Victoria, the program is for eligible small business operators and we are very humbled to be mentors for the program. You can check it out here:  digitalsolutions.melbourneinnovation.com.au