The Doorway Group

Having an online presence is crucial for businesses of all sizes. Whether a small startup or an established company, a well-designed website can be a powerful tool to reach your audience and drive growth. However, the path to a successful website can be fraught with pitfalls, including dodgy website builds and marketing services. However sometimes it all comes down to clear communication, when you understand what to ask for- the room for misunderstanding is reduced. 

1. Clear Scope of Work: Before engaging a website builder, establish a detailed scope of work. This should outline your website's features, functionality, and design elements. Clarity here is key to avoid confusion later.

2. Content Management System (CMS): Ensure the website is built on a user-friendly Content Management System (CMS) like WordPress, Wix, or Squarespace. This lets you easily update content, such as blog posts or product information, without relying on the developer.

3. Access to Source Code: Confirm that you will have access to the source code of your website. This ensures you control the website's structure and can make changes or switch developers if necessary.

4. Unique Meta Descriptions and Tags: Request assurance that meta descriptions and tags throughout the website are unique. Duplicate meta information can confuse search engines and harm SEO efforts.

5. Defined Number of Pages: Clearly define the number of pages your website will include. This prevents scope creep and ensures you receive the agreed-upon website structure. Pages- You need to begin with a Home Page, About Page, Contact Page, Services and a Blog/News page- this is the foundation of your website. 

6. Integration with Email Provider: If you use an email marketing platform like MailChimp or Constant Contact, confirm that the website can integrate with your chosen provider. This facilitates seamless email list management and campaign coordination.

7. Search Bar: A search bar is necessary for websites with extensive content. It helps visitors quickly find what they're looking for, improving user experience.

8. Meta Descriptions and Tags: Meta descriptions and tags are essential for SEO. Ensure these elements are included and optimised for each page of your website. Don’t forget Title Tags and all images need to have Alt-Text and a description. 

9. Avoid Lock-In Coding: To prevent lock-in with a developer, ensure that the website's coding allows easy updates and modifications. You shouldn't be dependent on the developer for every change.

10. No Duplicate Content: Duplicate content can harm your website's SEO. Verify that the developer hasn't used duplicate meta descriptions, tags, or other content elements.

11. Google elements set up- Google My Business, Search Console and Google Analytics need to be connected to your website. Don't forget to submit a Sitemap to Google- ask your developer. 

11. Integration with Mail Services: Confirm that your website can integrate with your preferred email service provider for effective email marketing campaigns.

12. Transparent Pricing: Ensure the developer provides transparent Pricing and outlines any additional costs that may arise during the project.

13. Mobile Responsiveness: Your website should be fully responsive on mobile devices to cater to the growing number of mobile users.

14. Regular Backups: Your developer should implement regular backups to prevent data loss in case of technical issues.

15. Security Measures: Discuss security measures such as SSL certificates and protection against hacking attempts.

16. Loading Speed: A slow-loading website can turn visitors away. Ensure your website is optimised for speed.

17. Analytics Integration: Set up website analytics to track visitor behaviour and performance.

18. User Training: If you manage the website, ask for user training to be included in the price so you can maximise its features.

Now, let's back up the importance of these steps with a stat: According to a study by HubSpot, websites with a blog tend to have 434% more indexed pages, which can lead to significantly more leads and organic traffic.

Transparency and accountability are paramount in the online space, following these guidelines will help you avoid dodgy website development experiences and ensure your online presence becomes a powerful asset for your business. Remember, a well-built website is not just a digital storefront; it's your brand's digital ambassador, working to attract and engage your audience. Don't hesitate to share this link or use it as a checklist to ask your developer the important questions. 

Interested in boosting your marketing or learn more about how to amplify your Digital Media efforts? Check out the Digital Solutions Program, based in Victoria, the program is for eligible small business operators and we are very humbled to be mentors for the program. You can check it out here:  digitalsolutions.melbourneinnovation.com.au