Storytelling is in our human code. Without it, we wouldn't be here
It started around a fire a millennia ago.
The meeting ground on which we communicated about where to find food, educating children about danger, or where to find natural medicine. We created folk stories and communication essential for survival. Digital Media is a new paradigm in storytelling.
Content With A Heartbeat
Connection
Storytelling that feels authentic and enables real emotion establishes an unsaid, unproven and untested element of trust. We're feelings-first creatures. The new campfire is the online space.
- Good storytelling gives people genuine reasons to want to trust you and your brand.
- To trade with you and share experiences with you, people need to understand your message.
- Connection is your business superpower.
- With a practice as old as time, you can have the competitive edge at your fingertips.
Participatory Culture describes a world in which everyone participates.
Successful digital media storytelling relies on this foundation. We operate in a market where audiences act as consumers and participants – co-creators or contributors – of content that is part of their interaction with a brand.
- We can create connections online, flowing through your narrative and into your bottom dollar.
- Your story and brand intertwine, and it must be a part of your business strategy
- People want to participate with your business in the real world, so why not make it happen?
When you connect with your audience in the online world, the connection translates into real-world business.
When we tier your digital media strategy with the architecture of business balance and growth - the wow factor happens.
- Optimising your platform content with exciting and easy to use tools- simplicity is key when you are a busy human.
- Measurement and data is crucial, driving value for your digital shopfront performance takes experience. We are happy to share our experience so you become the driver.
- Developing your core narrative and sharing it with your future customers is key to creating a positive impact.
Everyone is tired of the fakery! So getting ahead and nailing the "real" is a no brainer.
You have an opportunity each day to make a person's life better on social media. This is a rare value in the online world. We propagate authenticity by encouraging connection and participation when we produce meaningful content.
- Digital media isn't just about fancy posts and selfies. It can become your business superpower. Reputation spreads online quickly.
- Consumer behavior experts Nosto released some impressive insights in their worldwide study of online behavior:
- 57 per cent of consumers think that less than half of brands create content that resonates as authentic.
- 60 per cent of consumers say content from friends or family influences their purchase decisions, while just 23 per cent say content from celebrities and influencers is impactful.
Our Belief About Digital Media and Business
Authenticity in storytelling has an agency of its own. A life force capable of prosperity and positive change.
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Humbling and Wonderful
What our lovely clients have to say
Massive thank you to Geelong Social Media for a brilliant day of laughs, learning and connection today. Authentic, honest and packed with great social media strategies, we are refreshed, energised and inspired! Thanks Kirsten and everyone for a wonderful learning experience!
Bell Training Geelong
Had my first session with the team at Geelong Social Media yesterday and came away with a weight lifted off my shoulders. Social media for a professional person is so important and therefore you require people who are specialists in their field to manage it for you. I had been battling to keep up so handing this part of my business over to these super professionals has allowed me to concentrate on what l do best i.e. being a Naturopath.
Thank you to Kirsten and the team, your work is ridiculously amazing!
I can highly recommend Kirsten Macdonald. A very supportive encouraging mentor . Who not only has given me courage and belief to run my own business but has given me invaluable tools and guidelines to help get it going forward . Warmth and an amazing gift in allowing you to believe in yourself in starting a new career in what you have a passion for . Very blessed to have her in my life as a mentoring coach.
Cheryl Horse Riding Coach
An exciting new chapter
Geelong Social Media has now merged with The Doorway
Our team has jumped right into an exciting new chapter. Kirsten has joined with partner in awesome Travis and together they have created The Doorway. This is an impressive collective of journalists, bloggers, graphic designers, digital media experts, photographers, business coaches, a personal assistant and a teacher- (she keeps us all in line.) We all share a common goal- authenticity.
The Geelong Social Media team has worked with some of the country's most exciting brands. All businesses; from sole operators to multi-nationals are nurtured. Passion and success are different for every organisation.
B2B connection in the digital space must be built with the fundamental foundations of integrity and communication. Building a business from bricks and not sticks is our motto. We look forward to this expanded portfolio and exciting new offering.
Some of the folks we have been creative with
(all agents of awesome)
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